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The Changing Face of the London East End

Despite growing in size, modern East London retains a sense of community. Close to the Thames River corridor, between the bustling metropolis and a quieter world of neighbouring towns and the Essex countryside, a cosmopolitan welcome waits for you. Images and stereotypes of the East End are usually strong. A nostalgic impression is one of the cheeky chirpy, street wise cockney speaking in rhyming slang having pint of lager in the local boozer.

But East London is changing. The ‘cafe society’ is moving in, creating an East End that appeals as a place to eat; drink; visit an Art Gallery or Museum; buy a new or converted modern apartment to make your home. Restoration of some houses in Hackney makes them look like they woldnt look amiss on the posher parts of London City.

Although the bombings of the Second World War changed the city in gigantic propotions, there are still streets to be found in the East End that have hardly changed in the last 300 years. The East London Boroughs are full of busy roads lined with small shops and friendly pubs affording opportunities to meet the locals. Fashion bargains wait for you in all the High Streets and in the markets, along with large supermarket chains and department stores competing for your business. Large shopping complexes are close by in the Broadway at Ilford; the Vicarage Field at Barking and the Liberty at Romford.

Between the patchwork of East London streets and houses, there’s many large green open spaces to discover gardens, tennis courts, bowling greens, maybe a boating lake or even wildlife. Victoria Park in Hackney is exceptional. The River Thames in East London offers a spectacular view of the Millennium Dome. Standing directly over the Blackwall Tunnel, this project has reclaimed a previously contaminated piece of industrial wasteland.

It is possible to visit the East End from basically any London hotel, given the efficient public transport in the city. Hotels in London that are located on the East End are usually budget hotels with only a smattering of luxury hotels to be found.

Culture is always changing, and nowhere is that more visible than in cosmopolitan and diverse London

Interior designers should not work to the latest trends or fashions, because the results will end up going out of style too quickly. Instead, interior designers should simply have a good understanding of styles across the ages and incorporate different elements to create magnificent spaces. Culture is always changing, and nowhere is that more visible than in cosmopolitan and diverse London. Interior designers see a true mix of ideas and people in the capital – from native Londoners to Americans to Eastern Europeans. In this context, the work of the interior designer is all about offering the client the maximum in options and expressivity when creating an interior that is both personalised and elegant.

Over the centuries, various styles have evolved and all continue to impact the work of London’s top interior designers today. Let me describe just a few:

ART DECO. This style really came into its own in the 1930s, when automation and new manufacturing techniques led to the ability to create sharp, well-defined edges in household items. Factories were opened in London and across the UK to output products that would ultimately replace the Art Nouveau styles that relied so heavily on shapely waves and light-coloured tones. London Interior Designers today often invoke Art Deco styles to create stunning contemporary designs.

ART NOUVEAU. This ornamental, fluent, wavey design style is considered very nature-orientated and fresh. It arose in London during the reign of Queen Victoria and helped break down the walls between professional artists and professional interior designers. Glass items, especially lamps, were characteristic of the Art Nouveau style – together with soft pastel hues and elegant wallpapers.

BAUHAUS. Another style from the 1930s, Bauhaus interior designers focused on colours like silver and cream. To complement these schemes, London residences started to feature Bauhaus-inspired glass, metal and cement-based objects. Interior designers of this age also used vibrant colours like strawberry, but only for accents.

TUDOR. This is most commonly used today by interior designers who design for London pubs or country residences that feature the characteristic exterior white walls and black wooden cross-supports of the Tudor era. Interior designers working in the Tudor style will commonly rely on oak interiors and window treatments that feature velvets, plush fabrics and semi-precious stones.

In my next article, I will explain how interior designers use accessories.

Interior Design London – Global Interior Design Consultancy Company in London, UK for interior design services.

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